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Master the Art of Marketing Communications


AI-Powered Design: Transforming Branding and User Experience (UX)
AI-powered design is transforming branding & UX, boosting efficiency, personalisation, & engagement. Is your business AI-ready?
Mar 214 min read


AI-Powered Design: Transforming Branding and User Experience (UX)
AI-powered design is transforming branding & UX, boosting efficiency, personalisation, & engagement. Is your business AI-ready?

Diane Dawkins
Mar 214 min read


The Benefits of Hiring a Fractional Marketing Manager for Your Business Growth
Need strategic marketing leadership without the full-time cost? A Fractional Marketing Manager drives growth in just 1 day a week!

Diane Dawkins
Mar 44 min read


The Critical Role of Nurture in Building a Sustainable Pipeline
Build a sustainable pipeline! Learn how nurturing leads & embracing a non-linear funnel boosts conversions & builds lasting relationships.

Diane Dawkins
Nov 27, 20244 min read


How Demand Generation Turns Marketing from a Cost Centre into a Long-Term Investment in Business Growth
Discover how demand generation shifts marketing from a cost centre to a strategic investment, driving long-term business growth and success.

Diane Dawkins
Sep 13, 20245 min read


Turning Ocean Plastic into Profit: Surprising Products and Sustainable Branding
The global plastic crisis has given rise to innovative solutions and one of the most surprising being the transformation of ocean-sourced...

Diane Dawkins
Aug 19, 20244 min read


Maximizing Market Advantage: How Manufacturers Can Harness Sustainability
Unlocking the potential of sustainability in manufacturing—learn how to maximise market advantage.

Diane Dawkins
Jun 16, 20242 min read


Unlocking Higher Conversion Rates: The Power of Understanding Your Customer's Decision-Making Unit (DMU)
Unlock higher conversion rates by understanding your customer's Decision Making Unit (DMU). Learn targeted strategies for B2B sales success.

Diane Dawkins
May 28, 20244 min read


Sales Cycle Optimisation: How Marketing Shortens the Sales Cycle
Discover how strategic marketing tactics can turbocharge your sales cycle, driving efficiency and accelerating revenue growth.

Diane Dawkins
May 5, 20243 min read


Create Branding Success in B2B Markets by Building Trust and Credibility
This article explores the importance of trust and credibility in successful branding in B2B markets.

Diane Dawkins
Apr 11, 20243 min read


9 Branding Steps to Differentiate Your Business from the Crowd
Today it is more important than ever for companies to establish a strong brand identity.

Diane Dawkins
Mar 18, 20244 min read


Leveraging Demand Generation Strategies to Generate High-Quality Leads
The business landscape is highly competitive so generating high-quality leads is crucial for the success and growth.. Traditional lead...

Diane Dawkins
Feb 5, 20244 min read


Using Demand Generation to Nurture Relationships
In today's highly competitive business landscape, building and nurturing relationships with customers is crucial for long-term success....

Diane Dawkins
Oct 8, 20233 min read


Unveiling Buying Intent in B2B Lead Generation
In the world of B2B lead generation, identifying potential buying intent is crucial for businesses to optimize their sales efforts. With...

Diane Dawkins
Sep 3, 20233 min read


The Power of Branding in Building Effective Demand Generation
In today's highly competitive business landscape, demand generation has become a critical aspect of any successful marketing strategy. It...

Diane Dawkins
Sep 3, 20233 min read


7 Reasons Demand Generation is Perfect for B2B Businesses
In the competitive landscape of B2B (business-to-business) industries, demand generation plays a crucial role in driving growth and...

Diane Dawkins
Sep 3, 20233 min read
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