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Master the Art of Marketing Communications


AI-Powered Design: Transforming Branding and User Experience (UX)
AI-powered design is transforming branding & UX, boosting efficiency, personalisation, & engagement. Is your business AI-ready?
Mar 214 min read
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AI-Powered Design: Transforming Branding and User Experience (UX)
AI-powered design is transforming branding & UX, boosting efficiency, personalisation, & engagement. Is your business AI-ready?
Diane Dawkins
Mar 214 min read


The Benefits of Hiring a Fractional Marketing Manager for Your Business Growth
Need strategic marketing leadership without the full-time cost? A Fractional Marketing Manager drives growth in just 1 day a week!
Diane Dawkins
Mar 44 min read


The Critical Role of Nurture in Building a Sustainable Pipeline
Build a sustainable pipeline! Learn how nurturing leads & embracing a non-linear funnel boosts conversions & builds lasting relationships.
Diane Dawkins
Nov 27, 20244 min read


How Demand Generation Turns Marketing from a Cost Centre into a Long-Term Investment in Business Growth
Discover how demand generation shifts marketing from a cost centre to a strategic investment, driving long-term business growth and success.
Diane Dawkins
Sep 13, 20245 min read


Turning Ocean Plastic into Profit: Surprising Products and Sustainable Branding
The global plastic crisis has given rise to innovative solutions and one of the most surprising being the transformation of ocean-sourced...
Diane Dawkins
Aug 19, 20244 min read


Maximizing Market Advantage: How Manufacturers Can Harness Sustainability
Unlocking the potential of sustainability in manufacturing—learn how to maximise market advantage.
Diane Dawkins
Jun 17, 20242 min read


Unlocking Higher Conversion Rates: The Power of Understanding Your Customer's Decision-Making Unit (DMU)
Unlock higher conversion rates by understanding your customer's Decision Making Unit (DMU). Learn targeted strategies for B2B sales success.
Diane Dawkins
May 29, 20244 min read


Sales Cycle Optimisation: How Marketing Shortens the Sales Cycle
Discover how strategic marketing tactics can turbocharge your sales cycle, driving efficiency and accelerating revenue growth.
Diane Dawkins
May 5, 20243 min read


Create Branding Success in B2B Markets by Building Trust and Credibility
This article explores the importance of trust and credibility in successful branding in B2B markets.
Diane Dawkins
Apr 11, 20243 min read
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