About
Introduction to Demand Generation, an online marketing training course offers a foundational understanding of demand generation as a strategic approach in modern marketing. This section explores the key goals of demand generation, such as building awareness, creating interest, and fostering customer engagement, ultimately driving quality leads through the sales pipeline. It also distinguishes demand generation from lead generation, clarifying that demand generation focuses on nurturing interest across the entire buyer journey, not just collecting contact information. Learners will gain insight into the critical components of a successful demand generation strategy, including identifying target audiences, creating valuable content, leveraging multi-channel marketing, and aligning sales and marketing efforts. This part sets the stage for deeper exploration into demand generation tactics, illustrating how a well-rounded strategy builds brand visibility, supports long-term customer relationships, and leads to measurable business growth. Who Should Attend: - Marketing professionals looking to enhance their demand generation skills. - Sales and marketing alignment roles aiming to drive more qualified leads. - Business owners and entrepreneurs seeking to grow their customer base. - Anyone interested in learning advanced marketing strategies to boost brand visibility and revenue.
You can also join this program via the mobile app. Go to the app